The story of Sannu
I founded SannuAfrika to address a single, recurring flaw I witnessed in the luxury travel industry: the rush.
My background as an International Business Consultant taught me the value of precision and strategy, but it was my time on the ground that gave Sannu its soul. Between 2024 and 2025, I spent my days personally leading travellers across the vast landscapes of South Africa. Being in the field with my guests allowed me to see exactly where traditional itineraries fail.
I realized through those thousands of miles that true discovery lies in the luxury of lingering: the stillness to appreciate nature’s beauty as a Fish Eagle banks over the water, the freedom to absorb the landscape at your own pace, and the unhurried space to share a story with the local people who call this land their own.
I created SannuAfrika to put those desires at the heart of every journey. We ensure an experience that is both steeped in luxury and intellectually fulfilling. From the moment you touch down, I ensure that every detail is handled, so you can focus entirely on the rhythm of the land.
- Peter Franke-Matthecka, CEO, SannuAfrika
Our Philosophy
At SannuAfrika, we design and manage Southern African journeys for travellers who value depth, comfort, and certainty — and who want every detail handled by professionals with intimate knowledge of the terrain.
We are not a mass market tour operator. We take on a select few clients every year. We believe this means we can provide an experience that is truly unique; both steeped in luxury and culturally fulfilling.
With SannuAfrika, you can expect private transfers, carefully paced excursions, vetted properties and on-call contingency planning. There's never a need to rush, queue or adapt. You settle in, discover deeply, and move only when it serves the experience.
In short, from the moment you touch down, we take care of everything.
Southern Africa in Focus
Southern Africa is a destination of deep discovery. Few places on earth combine such dramatic natural beauty, rich biodiversity, and layered human history. From vast deserts and pristine coastlines to world-class safari reserves and vibrant modern cities, it offers travellers an experience that is both profound and unforgettable.
With careful planning and expert local guidance, Southern Africa can be explored comfortably and confidently. Professional guides, well-vetted routes, and high-quality infrastructure ensure peace of mind, allowing you to focus fully on the journey rather than the logistics.
Beyond adventure, Southern Africa delivers true rewards: exceptional food and wine, luxurious lodges, fascinating cultures, and easy travel. It is a place where intellectual curiosity, natural wonder, and refined comfort come together to create a richly meaningful sojourn.